Business Evolution
Solution areasSelect an area and a specific challenge.
Management system25 solutions
Structure and roles
Organizational structureJob descriptionsRecruitment and onboardingSenior executive onboardingEmployee incentive system
Team and development
Training and onboardingInternal communicationsCorporate university
Management and processes
Management routinesTask management and execution trackingContractor management systemPolicies and proceduresQuality control departmentManagement dashboards
Finance
Management accountingFinance for Wildberries sellers
Sales and clients
All sales solutionsCRM and sales dataSales systemCustomer base management
Marketing
Marketing management systemMarketing planning and budgetingMarketing finance and performance managementResearch and analyticsReputation and PRAssortment and pricing
Strategy and development5 solutions
Strategy and developmentScaling and transactionsFranchisingM&ACrisis management
Business acceleration and tracking4 solutions
Business acceleration and trackingAcceleration programsBusiness trackingNTI Foundation case study
AI implementation7 solutions
AI implementationAI assistantsAI for salesAI for marketingAI for financeAI for logisticsAI for HR
Not sure where to start? We will identify the priorities during a business assessment.All solutionsBusiness assessment →
MethodologyCompany accelerationBusiness trackingDevelopment programs for company portfolios
Industries and business modelsSelect a section to expand its list of areas.
Manufacturing and industrial businesses5 areas
Manufacturing and industrial businessesIndustrial machinery and equipmentFood manufacturing and FMCGAgriculture and processingMetals, raw materials, and industrial materials
Construction and infrastructure5 areas
Commerce and consumer-facing businesses5 areas
Services, IT and network businesses5 areas
Don’t see your industry? Start with a business assessment—we will identify the management challenge.All industriesBusiness assessment →
Business Evolution AcademyPractical programs for business owners, executives and management teams.
Business Management SystemFlagship end-to-end program
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Choose a learning programPrograms, formats and pricing
Program catalogFormats and pricing
Specialized programsSeven management system areas
Strategy and prioritiesFinance and metricsSales and CRMOrganizational structure and rolesTeam and motivationProcesses and proceduresDigital management and AI
A dedicated team-based learning format is available for management teams.About the AcademyChoose a format →
About usCompany, experts, methodology, and contacts.
CompanyExpertise, team, and projectsTeamExperts and capabilitiesMethodologyAssessment, solution design, and implementationContactsInitial consultation and engagement options
For a complex challenge, start with a business assessment.Business assessment →
Language

Customer retention and development

We build a structured system for retaining and developing customers: customer communications, loyalty programs, repeat sales, reactivation and LTV growth.

Start with a customer-management assessmentExplore the tools
Customer-experience management system

This is relevant when

  • customers are lost after the first interaction or sale
  • there is no retention system
  • the customer base is not being developed
  • marketing and sales are not supported by a structured customer-management system

What the company gains

  • structured customer-base management
  • clear retention and customer-development workflows
  • a measurable link between customer experience and business economics
What is included

What the solution includes

  • customer communications
  • retention and loyalty programs
  • repeat sales and customer reactivation
  • integration with CRM and marketing

Important

Customer management can be implemented as a standalone project or integrated with CRM, marketing, sales and customer service.

Next step

Assess the current setup and determine whether this direction should be addressed on its own or integrated with other parts of the management system.

Start with an assessment
Solution tools

Tools in the Customer Management solution

Customer management integrates retention, data, service quality, trust and insight into customer needs.

Customer management system

Retention, repeat sales and customer-base growth.

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CRM and sales data

Interaction history, customer segments and engagement workflows.

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Quality control department

Feedback, service standards and corrective actions.

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Research and analytics

Needs, expectations and behavior of customer segments.

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