Commerce, e-commerce and services

Za Rulem Auto Parts Stores

Retail and chain stores

Growth in sales and margin per square meter through consistent network management standards.

Clients in this area

E-commerce and marketplaces

Higher sales profitability through disciplined unit economics, assortment, advertising and inventory management.

Clients in this area

63pokupki

Vse-Kassy.ru

Cosmoprofi

HoReCa: restaurants, hotels and services

Higher utilization, average transaction value and repeat sales with stable quality and cost control.

Clients in this area

Tourism and travel services

Faster offer selection and sales, with higher conversion and channel margins.

Clients in this area

YOLKI

SHARED CHARACTERISTICS

Where commerce and service businesses lose margin, working capital and customers

The main losses arise where demand, assortment, inventory, sales channels and actual economics are disconnected.

Revenue grows without profit

Margin is lost through discounts, advertising, logistics, returns and uncontrolled commercial terms.

Assortment and inventory are disconnected from demand

Procurement and replenishment are based on past experience, while shortages and excess inventory are identified too late.

Channels operate separately

Sales, marketing, CRM, locations and platforms use different data and priorities.

Customer experience is not managed

Inquiries, reviews, repeat sales and service quality are not managed within one system.

CHALLENGES BY INDUSTRY

What changes in each industry

The underlying management logic is the same, but the sources of loss, required data, metrics and implementation scope differ.

Wholesale and distribution

Segment customers, territories, channels, products and commercial terms.

What we changeSales forecast, replenishment, turnover, accounts receivable, CRM discipline and deal margin.

Implementation outcomes−16% inventory · +40% sales-forecast accuracy · +50% sales-representative productivity

Retail and chain stores

Optimize assortment, prices, promotions, inventory and replenishment for each location.

What we changeStandards, staff, conversion, average transaction value, customer experience and store comparison.

Implementation outcomes−60% excess inventory · +20% network sales · +50% promotion effectiveness

E-commerce and marketplaces

Calculate profit by SKU, platform, advertising campaign and logistics scenario.

What we changeDemand forecast, procurement, inventory, cash-flow shortfalls, analytics, content and bids.

Implementation outcomes+20% sales · −80% shortages and lost sales · +60% sales-team productivity

HoReCa: restaurants, hotels and services

Manage utilization, bookings, menu, procurement, write-offs and staff schedules.

What we changeService standards, quality control, learning, personalization, upselling and reputation.

Implementation outcomes−44% losses and operating costs · +40% guest satisfaction · +50% service productivity

Tourism and travel services

Combine partner offers, prices, availability, commissions and customer preferences.

What we changeSelection, content, communications, booking, support, funnel and destination economics.

Implementation outcomes10× faster proposal preparation · +50% sales productivity · +8% search-traffic conversion

SOLUTION SYSTEM

Integrated solution for commerce and services

We connect demand, assortment, sales, marketing, inventory, service and financial results.

Commercial economics

Margin by SKU, channel, customer, promotion and advertising campaign with regular plan-versus-actual review.

Margin · unit economics · plan-versus-actual analysis

Sales and CRM

Segmentation, funnel, operating standards, forecast and sales-team productivity.

CRM · funnel · forecast

Assortment and inventory

Demand forecasting, prices, promotions, procurement, replenishment and release of working capital.

Demand · prices · inventory

Data and AI

Personalization, recommendations, content generation, inquiry analysis and commercial-variance analysis.

Recommendations · content · anomalies

AI IN THE INDUSTRY SYSTEM

AI in commerce, e-commerce and services

AI is embedded into forecasting, sales, marketing and customer operations.

Demand forecastAI accounts for seasonality, promotions, prices, channels and external factors in procurement management.

Next best offerRecommendations increase upselling, repeat purchases and the value of the customer database.

Commercial assistantPreparation of proposals, emails, product listings and customer responses becomes several times faster.

Margin and anomaly controlThe system identifies products, deals and campaigns that generate revenue without profit.

CLIENTS IN THIS AREA

Case studies in commerce, networks and customer service

Companies where the key factors are sales locations, assortment, inventory, funnel, repeat purchases and channel or branch economics.

1Retail and food service

YOKHOR

Zorigto · Café and food-service chain

Company

A food-service chain with points of sale, menus, procurement, staff and intensive daily operations.

Challenge

Compare locations by economics and quality without manually consolidating data.

Solution: P&L by location, menu engineering, procurement standards, waste control and a daily manager dashboard.
Impact: The network gains a shared management cadence and transparency into the causes of variance at each location.

Checko.ru

2Retail and food service

Lyubimaya Pekarnya

Vladimir · Bakery and franchise network

Company

A full-cycle bakery chain across several cities: manufacturing, retail, staff, assortment and local demand.

Challenge

Compare locations and quickly identify deviations from the operating model.

Solution: Location unit economics, launch standards, sales and write-off plan-versus-actual, regular ranking and a branch issue map.
Impact: The owner sees which variances require operational intervention and which require a change in format or assortment.

3Services and B2B

Vse-Kassy.ru

Oleg · Cash register equipment and service

Company

Omnichannel sales of cash register equipment, connection, maintenance and a network of service interactions.

Challenge

Unify leads, sales, warehouse, installation and service requests.

Solution: End-to-end CRM, fulfillment statuses, service dispatching, SLAs and repeat-service control.
Impact: Sales and service are managed as one continuous customer journey, and problematic orders are visible in a single view.

4Commerce and distribution

Cosmoprofi

Antonina · Professional cosmetics and nail products

Company

An assortment-driven professional cosmetics business: products, inventory, sales channels and regular new-product launches.

Challenge

Understand assortment profitability and avoid accumulating slow-moving items.

Solution: ABC/XYZ analysis, margin by product and channel, launch calendar, inventory norms and sales dashboard.
Impact: Procurement and promotion are based on turnover and product contribution, not gross sales alone.

Solution: CRM, sales pipeline and repeat sales, ABC/XYZ analysis, unit economics, P&L by channel or branch, and a management dashboard.
Impact: The team sees which channels, products and locations generate profit, and where leads, inventory turnover or margin are being lost.

11Commerce and services

NIKA Salon Network

Veronika and Vladimir · Manicure supplies, beauty salons and business education

Company

Manicure supplies, beauty salons and business education · Tula

Challenge

Connect leads, sales, assortment, inventory and the economics of channels or locations.

Solution: CRM, sales pipeline and repeat sales, ABC/XYZ analysis, unit economics, P&L by channel or branch, and a management dashboard.
Impact: The team sees which channels, products and locations generate profit, and where leads, inventory turnover or margin are being lost.

Checko.ru

12Commerce and services

Ninja Pizza

Maksim · Pizza delivery chain

Company

A pizza delivery chain with its own app, production, delivery operations and multiple sales channels.

Challenge

Reduce the owner’s operational workload and connect recruitment, quality, marketing and customer analytics.

Solution: Executive roles, recruitment funnels, a quality control department, procedures, RFM analysis, end-to-end analytics and Bitrix24 task management were implemented.
Impact: Record monthly revenue reached RUB 46 million, 55% above the previous year; profit reached RUB 8.5 million, and 32% of orders came through the app.

13Commerce and services

CARNADO

Maksim · Used-car sales and service

Company

Used-car sales and vehicle service managed through one integrated customer workflow.

Challenge

Improve pipeline management from the first inquiry or meeting through to vehicle purchase.

Solution: Sales stages, inquiry-handling controls, repeat-contact processes and management reviews of conversion were configured.
Impact: Conversion from a call or meeting to a sale reached 20–25%.

14Commerce and services

MOHITO

Kristina · International manicure studio network and franchise

Company

A manicure studio network and franchise model with shared customer service standards.

Challenge

Manage service quality, staff utilization and location economics as the network expands.

Solution: Shared branch metrics, service standards, repeat-booking control, utilization and the financial performance of each location.
Impact: The management team receives comparable data across locations and identifies service and economic variances faster.

15Commerce and services

YOLKI

Sergey · Rental network of smart country cottages

Company

A network of country houses with online booking, sales and customer service.

Challenge

Stabilize sales and guest service during a period of high financial pressure.

Solution: A sales department, inquiry-handling process and unified customer service system were built.
Impact: Leads and guest support moved from manual handling to a managed process.

16Commerce and services

63pokupki

Alexey and Olga · Group-buying service and e-commerce

Company

A large group-buying service with an online storefront, warehouse and distributed operations team.

Challenge

Manage tasks, warehousing and company knowledge as operating volume grows.

Solution: Task management in Bitrix24, a management dashboard, warehouse procedures, a unified knowledge base and management routines were implemented.
Impact: Core processes and team accountability were consolidated into a single management system.

17Commerce and services

Vesyolaya Zateya

Alexey · Franchise party-goods store

Company

Franchise retail for party goods, with pronounced seasonality and a separate fireworks business line.

Challenge

Structure staffing, marketing, sales and the management of seasonal demand.

Solution: Accounting was optimized; HR and recruitment were built; a dashboard and project management were implemented; marketing and sales staff operations were documented; and the incentive system was updated.
Impact: The team was fully staffed: eight salespeople, a general manager, HR specialist, marketer and corporate sales employees were hired; core processes were moved to shared procedures.

18Commerce and services

Space Sushi

Vasily · Premium sushi and roll delivery

Company

Premium sushi and roll delivery · Moscow

Challenge

Connect leads, sales, assortment, inventory and the economics of channels or locations.

Solution: CRM, sales pipeline and repeat sales, ABC/XYZ analysis, unit economics, P&L by channel or branch, and a management dashboard.
Impact: The team sees which channels, products and locations generate profit, and where leads, inventory turnover or margin are being lost.

19Commerce and services

IL CARRO

Sergey and Evgeny · Drive-through coffee shop network

Company

Drive-through coffee shop network · Ulyanovsk

Challenge

Connect leads, sales, assortment, inventory and the economics of channels or locations.

Solution: CRM, sales pipeline and repeat sales, ABC/XYZ analysis, unit economics, P&L by channel or branch, and a management dashboard.
Impact: The team sees which channels, products and locations generate profit, and where leads, inventory turnover or margin are being lost.

20Commerce and services

TSN Real Estate

Tatyana · Real estate agency and mortgage brokerage

Company

Real estate agency and mortgage brokerage · Moscow Region

Challenge

Connect leads, sales, assortment, inventory and the economics of channels or locations.

Solution: CRM, sales pipeline and repeat sales, ABC/XYZ analysis, unit economics, P&L by channel or branch, and a management dashboard.
Impact: The team sees which channels, products and locations generate profit, and where leads, inventory turnover or margin are being lost.

21Commerce and services

METPROMMEBEL

Sergey · Metal furniture and warehouse equipment for businesses

Company

Metal furniture and warehouse equipment for businesses · St. Petersburg; nationwide sales

Challenge

Connect a large catalog, inventory, suppliers, regional sales and order logistics.

Solution: CRM and end-to-end order status, ABC/XYZ analysis, availability and lead-time control, margin by category and region.
Impact: Sales managers make more accurate delivery commitments, while management sees which categories and regions generate revenue and profit.

22Commerce and services

Thermal Insulation Materials Company

Roman · Distribution of thermal insulation materials

Company

Distribution of thermal insulation materials · Moscow and Moscow Region

Challenge

Manage the B2B pipeline, assortment, inventory and logistics for materials with different turnover rates.

Solution: CRM, demand forecast, ABC/XYZ analysis, stock and reservation control, and margin by customer, product and deal.
Impact: Sales managers prepare accurate proposals faster, while management sees where inventory and deal terms reduce profit.

Checko.ru

23Commerce and services

KKT Center

Alexander · Sales, registration and service of cash register equipment

Company

Sales, registration and service of cash register equipment · Moscow

Challenge

Unify equipment sales, mandatory registration procedures, engineer visits and recurring service.

Solution: CRM with separate sales and service pipelines, a mandatory-deadline calendar, engineer dispatching and history for each cash register unit.
Impact: The risk of missed statutory actions is reduced, while repeat service becomes a managed revenue stream.

24Commerce and services

Shustry Pekar

Valentina · Urban bakery chain and in-house baking

Company

Urban bakery chain with in-house baking and several retail locations · Kostroma

Challenge

Synchronize daily production, demand by location, perishable inventory and shared service standards across the network.

Solution: Production plan by location, real-time sales and write-off accounting, inventory norms, quality control and a shared network dashboard.
Impact: Management adjusts production to actual demand faster, reduces write-offs and compares locations using shared operational metrics.

25Commerce and services

EcoMax Group

Maksim · International logistics and foreign trade

Company

The company supports international logistics, customs clearance and permits.

Challenge

Synchronize projects, employee roles and team workload in a growing service business.

Solution: Project management, management routines, recruitment funnels, job descriptions and KPIs for key roles were implemented.
Impact: Projects and employee accountability became more transparent, while team development no longer depended on manual oversight.

26Commerce and services

Hashdesk

Sergey · Cash register, retail and service equipment

Company

A supplier and service company for cash register equipment and business hardware.

Challenge

Build coordinated sales, service and recruitment operations as the customer base grows.

Solution: Project management, management meetings, recruitment funnels, role procedures, KPIs and CRM requirements were configured.
Impact: Sales and service gained a shared operating cadence, clear areas of accountability and a foundation for customer-journey automation.

27Commerce and services

Ivan Chai Coupe

Elena · Café and online store of historical sweets

Company

A café and online store with a proprietary assortment of historical sweets and gift products.

Challenge

Connect guest service, online orders, marketplaces and the company’s financial picture.

Solution: CRM, a website, marketplace channels, dashboards, a cash flow statement, knowledge base and team quality control were implemented.
Impact: Management receives a consolidated view of sales and cash, while customer work follows shared standards across all channels.

28Commerce and services

Sports Technologies

Alexander · Sports equipment

Company

The company supplies sports equipment for commercial, educational and government facilities.

Challenge

Improve management of incoming leads and sales-manager performance in project sales.

Solution: Sales management routines, lead distribution rules and sales manager quality control were implemented.
Impact: Management receives a transparent pipeline and can adjust capacity and inquiry-handling quality faster.

29Commerce and services

AllTime

Vyacheslav · Wholesale and retail sales of watches and accessories

Company

An omnichannel retailer of watches, jewelry and accessories with physical retail and an online store.

Challenge

Connect sales, assortment, inventory, marketing and customer service across all channels.

Solution: Category plan-versus-actual, inventory control, unified customer funnel and channel-performance dashboard.
Impact: Management identifies the causes of sales variances faster and makes assortment and promotion decisions.

30Commerce and services

BeriAvto

Said · Vehicle sales and auto leasing

Company

An automotive service combining vehicle sourcing, sales and leasing solutions for customers.

Challenge

Manage a long funnel from inquiry and vehicle selection through financing and vehicle handover.

Solution: Stage-based CRM, document and partner control, deal economics and customer communication standards.
Impact: The status of every deal becomes transparent, while managers remove vehicle-selection and financing delays faster.

31Commerce and services

Askona, Miass

Konstantin · Sleep-products store

Company

A retail outlet of a federal sleep-products chain in Miass.

Challenge

Connect the sales plan, consultant performance, assortment and product availability.

Solution: Sales pipeline by consultant, category plan-versus-actual, stock control and consultation standards.
Impact: Management identifies causes of variance faster, while the team focuses on priority categories and customers.

32Commerce and services

BELVEN

Dmitry · Pipeline valves

Company

The Russian division supplies pipeline valves for engineering and industrial systems.

Challenge

Manage assortment, inventory, long B2B deals and equipment delivery times.

Solution: Category plan, project-sales CRM, warehouse inventory, procurement and delivery-commitment control.
Impact: The commercial team sees the progress of every deal and manages shortage and delivery-delay risks in advance.