IT, B2B services and network businesses

Research & Development, Bauman Moscow State Technical University

IT, SaaS and digital products

Faster product delivery and revenue growth while controlling unit economics, quality and team utilization.

Clients in this area

BP Contact

Telecom, media and digital services

Higher audience value and greater effectiveness of content, sales and customer service.

Clients in this area

Lobsters

SharesPro

Yulia’s Life Transformation Boutique

Education, healthcare and professional organizations

Higher specialist throughput and service quality without increased administrative workload.

Clients in this area

Shkola Zdorovya

Yulia’s Online School

Aibolit Medical Center Network

MEDEP Profmedcenter

Dental Centre

Megapolis Driving School

Maris.kid

Academy of the Future Sports and Education Center

Franchises, branches and networks

Network scaling with a consistent delivery standard, transparent economics and disciplined location launches.

Clients in this area

OrthoLike

Aibolit Medical Center Network

AmberDent

Dental Centre

Megapolis Driving School

CHIO CHIO

AnderSon

Baza Geroev

SHARED CHARACTERISTICS

Where expert-led, digital and network businesses lose scalability

Growth is constrained by the company’s ability to reproduce quality, manage utilization and product economics, and maintain shared standards.

The outcome depends on individual experts

Critical knowledge is held by individual employees and transferred poorly to the team.

Sales and delivery are disconnected

Customer commitments are not linked to available capacity, delivery standards or margin.

Growth increases management complexity

New teams, branches and partners create more manual coordination and more variances.

The product develops without integrated economics

The roadmap, customer value, utilization and unit economics are considered separately.

CHALLENGES BY INDUSTRY

What changes in each industry

The underlying management logic is the same, but the sources of loss, required data, metrics and implementation scope differ.

B2B services and project-based businesses

Standardize lead qualification, the funnel, proposal pricing and the handoff from sales to delivery.

What we changeTeam utilization, deadlines, quality, project profitability, knowledge base and AI assistants.

Implementation outcomes+60% specialist productivity · −90% employee onboarding time · +80% request-processing speed

IT, SaaS and digital products

Connect product strategy, roadmap, backlog, releases, sales and customer feedback.

What we changeMRR, CAC, LTV, churn, infrastructure cost, segment profitability and AI in development.

Implementation outcomes+70% team productivity · 8× faster AI deployment · −80% time to release new features

Telecom, media and digital services

Combine data on traffic, subscriptions, advertising products, segments and retention.

What we changeContent personalization, offers, self-service and contact-center productivity.

Implementation outcomes+98% self-service adoption · +80% enquiries resolved without escalation · 10× faster content production

Education, healthcare and professional organizations

Manage schedules, specialist utilization, customer pathways and repeat visits.

What we changeStandards, documents, protocols, learning, requirements control and personalized support.

Implementation outcomes+60% preparation and review productivity · −80% time spent on standard tasks · +20% service quality

Franchises, branches and networks

Define the location model, roles, standards, metrics and variance-management process.

What we changeLaunch, onboarding, learning, certification, partner support and management-company dashboards.

Implementation outcomes−90% time to adopt standards · +60% management-company productivity · +50% request-processing speed

SOLUTION SYSTEM

Integrated solution for scalable models

We connect the product, team utilization, sales, quality, knowledge and economics. The configuration depends on what is being scaled.

Productization and standards

Service packages, roles, processes, delivery requirements and a shared quality model.

Product · processes · quality

Utilization and economics

Resource planning, project and customer profitability, MRR, CAC, LTV and delivery cost.

Utilization · margin · unit economics

Knowledge and team development

Knowledge base, onboarding, learning, certification and competency management.

Knowledge · learning · competencies

Data and AI

AI assistants for sales, service delivery, support, analytics and internal operations.

Assistants · analytics · support

AI IN THE INDUSTRY SYSTEM

AI in expert-led, digital and network models

AI helps replicate knowledge, accelerate specialist work and maintain a consistent delivery standard.

Corporate knowledge baseAI answers questions about methodology, products, procedures and project history subject to access rights.

Specialist assistantAnalysis, documents, materials and recommendations are prepared faster and consistently with the standard.

Support and self-serviceCustomer and partner enquiries are resolved automatically without losing context.

Development and product analyticsAI accelerates feature development, testing, documentation and feedback processing.

CLIENTS IN THIS AREA

Expert-led and network-model case studies

Companies scaling expertise, a technology product, a branch network, service standards and the customer journey.

1IT and creative industries

Lobsters

Anatoly · Affiliate and digital marketing

Company

Performance and affiliate marketing with a portfolio of campaigns, traffic sources and rapid budget reallocation.

Challenge

Combine campaign profitability, expenses and cash flow in one view.

Solution: Management report by source–campaign–offer combination, limits, payment calendar and rules for stopping hypotheses.
Impact: Budgets are reallocated faster, while scaling is based on comparable campaign economics.

Checko.ru

2Healthcare

OrthoLike

Olga · Dental clinic network

Company

A dental clinic network with a long customer funnel, doctors’ schedules and different economics across treatment lines.

Challenge

See the patient journey from inquiry to treatment plan and clinic utilization without fragmented reports.

Solution: Appointment–visit–plan–treatment funnel, branch and service-line analytics, doctor utilization and management P&L.
Impact: Management finds conversion losses faster and balances schedules against actual demand.

3Healthcare

Shkola Zdorovya

Tatyana · Health education project

Company

An expert-led education business: content, program launches, product portfolio, sales and participant support.

Challenge

Make launches and cash flow more predictable without increasing manual management.

Solution: Product and content calendar, sales pipeline, payment calendar, team roles and launch plan-versus-actual.
Impact: The team sees critical deadlines and bottlenecks in advance, while product decisions are made using comparable data.

4Network and expert-led businesses

Megapolis Driving School

Ilya and Alexander · Driving school network and online learning

Company

A driving school with a sales department, administrators, instructors, customer support and online learning.

Challenge

Redesign the sales and customer-management systems and create a scalable model for network growth.

Solution: New sales and support departments were created; Trello and management routines, a recruitment system, quality control, a partner channel and a proprietary IT platform were implemented.
Impact: The number of contracts increased by 70%, monthly revenue rose from RUB 1.5 million to RUB 7 million, and the number of instructors grew from 30 to 57.

5IT and creative industries

BP Contact

Vasily · IT integration and outsourcing

Company

An IT integrator and outsourcing provider with implementation projects, support operations and distributed specialist workloads.

Challenge

Balance project commitments, support and availability of critical capabilities.

Solution: Project portfolio, resource plan, support SLAs, team economics and utilization forecast.
Impact: Management sees future resource conflicts and can manage profitability beyond revenue alone.

Company website Adata.kz

6Network and expert-led businesses

Academy of the Future Sports and Education Center

Dmitry · Network of sports, leisure and football centers

Company

Network of sports, leisure and football centers · Moscow

Challenge

Standardize the customer journey and management metrics as the team, product or network grows.

Solution: A unified CRM, service standards, roles and accountabilities, P&L by business line, quality control and a recurring operating cadence.
Impact: The model becomes repeatable: quality depends less on individual employees, while growth is controlled through shared metrics.

7Network and expert-led businesses

Treasure Island

Maksim · Tours and travel services in Thailand and Asia

Company

Tours and travel services in Thailand and Asia · Phuket, Thailand

Challenge

Standardize the customer journey and management metrics as the team, product or network grows.

Solution: A unified CRM, service standards, roles and accountabilities, P&L by business line, quality control and a recurring operating cadence.
Impact: The model becomes repeatable: quality depends less on individual employees, while growth is controlled through shared metrics.

8Network and expert-led businesses

SharesPro

Denis · Investment research and asset management

Company

Investment research and asset management · International investment company

Challenge

Standardize the customer journey and management metrics as the team, product or network grows.

Solution: A unified CRM, service standards, roles and accountabilities, P&L by business line, quality control and a recurring operating cadence.
Impact: The model becomes repeatable: quality depends less on individual employees, while growth is controlled through shared metrics.

9Network and expert-led businesses

Yulia’s Online School

Yulia · Online education and personal style

Company

An online school with a product portfolio, launches and a distributed team.

Challenge

Remove the owner from daily operations and make product launches predictable and scalable.

Solution: School operations were documented, quality control, management accounting and project management were implemented, a producer was engaged and two additional products were launched.
Impact: Net profit doubled, while revenue increased 1.5 times over eight months.

10Network and expert-led businesses

HelpMe

Svetlana · Legal services and personal bankruptcy

Company

Legal services and personal bankruptcy · Russia

Challenge

Standardize the customer journey and management metrics as the team, product or network grows.

Solution: A unified CRM, service standards, roles and accountabilities, P&L by business line, quality control and a recurring operating cadence.
Impact: The model becomes repeatable: quality depends less on individual employees, while growth is controlled through shared metrics.

11Network and expert-led businesses

Yulia’s Life Transformation Boutique

Yulia · Education programs and consulting on relationships and family formation

Company

Education programs and consulting on relationships and family formation · International online project

Challenge

Standardize the customer journey and management metrics as the team, product or network grows.

Solution: A unified CRM, service standards, roles and accountabilities, P&L by business line, quality control and a recurring operating cadence.
Impact: The model becomes repeatable: quality depends less on individual employees, while growth is controlled through shared metrics.

12Network and expert-led businesses

Aibolit Medical Center Network

Azat · Multispecialty medical centers and laboratory

Company

Multispecialty medical centers and laboratory · Republic of Tatarstan and Mari El Republic

Challenge

Standardize the customer journey and management metrics as the team, product or network grows.

Solution: A unified CRM, service standards, roles and accountabilities, P&L by business line, quality control and a recurring operating cadence.
Impact: The model becomes repeatable: quality depends less on individual employees, while growth is controlled through shared metrics.

13Network and expert-led businesses

Briefcase Law Firm

Dmitry · Bankruptcy, corporate and commercial dispute services

Company

Bankruptcy, corporate and commercial dispute services · Moscow

Challenge

Standardize the customer journey and management metrics as the team, product or network grows.

Solution: A unified CRM, service standards, roles and accountabilities, P&L by business line, quality control and a recurring operating cadence.
Impact: The model becomes repeatable: quality depends less on individual employees, while growth is controlled through shared metrics.

14Network and expert-led businesses

MEDEP Profmedcenter

Maksim · Corporate healthcare, occupational examinations and on-site medical units

Company

A medical center with corporate programs, occupational examinations and several operating lines.

Challenge

Unify finance, sales, quality and daily management across medical departments.

Solution: Management accounting, quality control, Bitrix24, procedures for key departments, a new organizational structure and a shared dashboard were implemented.
Impact: Revenue increased by 100% in 2020 and by a further 30% in 2021.

15Network and expert-led businesses

Business Garant

Ilya · Legal services, accounting support and business consulting

Company

Legal services, accounting support and business consulting · Samara

Challenge

Protect timelines, quality and profitability across client projects spanning a broad range of legal and consulting services.

Solution: Unified CRM and matter record, procedural deadline control, workload allocation, service standards and revenue plan-versus-actual by practice area.
Impact: Dependence on manual supervision by individual specialists is reduced, while management sees the utilization and profitability of each practice.

16Network and expert-led businesses

Orthodont City

Diana · Dentistry, orthodontics and gnathology

Company

Dentistry, orthodontics and gnathology · Moscow

Challenge

Connect initial inquiries, treatment plans, specialist schedules and the financial model of long-term programs.

Solution: Patient journey CRM, treatment-stage control, room and doctor utilization, payment schedule and service standards.
Impact: Administration sees bottlenecks in the schedule and customer journey, while management sees utilization and service-line economics.

17Network and expert-led businesses

Medical Centre

Vladimir · Multispecialty medical center and aesthetic dentistry

Company

Multispecialty medical center and aesthetic dentistry · Moscow

Challenge

Coordinate the multidisciplinary patient journey, specialist schedules and utilization of advanced equipment.

Solution: Patient journey CRM, routing between specialists, treatment plan, schedule management and center service metrics.
Impact: The team follows one interaction plan, while management sees utilization and points where patients are lost between stages.

18Network and expert-led businesses

AmberDent

Igor · Dental clinic

Company

Dental clinic network · Kaliningrad

Challenge

Manage schedules, doctor utilization and a consistent service level across several clinics.

Solution: Shared branch dashboard, patient journey CRM, appointment and support standards, doctor utilization and plan-versus-actual by service line.
Impact: Management compares branches using shared metrics, while patients receive consistent service regardless of clinic location.

19Network and expert-led businesses

Dental Centre

Azamat · Dental clinic network

Company

A dental network with clinical specialties, call center, marketing and patient support.

Challenge

Build a management team and establish a regular operating cadence for the clinics and the patient journey.

Solution: Executives and key specialists were hired; planning meetings, P&L, reporting, a dashboard, task control and an SMM function were implemented.
Impact: A unified management system was established for recruitment, marketing, the call center and clinic operations.

20Network and expert-led businesses

Research & Development, Bauman Moscow State Technical University

Igor · Industrial digital twins, machine vision and automation

Company

Industrial digital twins, machine vision and automation · Magnitogorsk, Chelyabinsk Region

Challenge

Manage a portfolio of R&D and implementation projects with technical risks, testing stages and different customers.

Solution: Technology project portfolio, hypothesis and readiness control, stage-gate budgets, risk register and engineering team utilization.
Impact: Project priorities become transparent, while continue, revise or scale decisions are based on facts.

21Expert-led and network businesses

WinXTender

Mikhail · Tender support service

Company

A service that helps companies find procurement opportunities, prepare applications and participate in tenders.

Challenge

Reduce the company’s dependence on the owner and connect recruitment, sales, projects and management reporting.

Solution: Recruitment funnels, process procedures, KPIs, dashboards, management routines and sales quality control were configured.
Impact: The team received shared operating rules, regular reporting and clear metrics for key functions.

22Expert-led and network businesses

Maris.kid

Artyom · Online manicure school

Company

An online school with a sales department, technical team, program coordinators and educational products.

Challenge

Consolidate metrics from different departments in one system and standardize program-coordinator workflows.

Solution: Dashboards, management routines, a project system, recruitment, KPIs, NPS and automated compensation calculations were implemented.
Impact: Management sees school performance by department, while program coordinators and sales follow shared rules and metrics.

23Expert-led and network businesses

Gos Apostille

Ruslan · Translation agency and document legalization

Company

A translation agency providing apostille, notarization and document legalization support.

Challenge

Manage a flow of requests with different deadlines, languages, providers and document-set requirements.

Solution: A unified order pipeline, deadline control, completeness checklists, translator allocation and transparent team utilization.
Impact: The risk of missed deadlines and returned applications is reduced, while every order status is available without manually searching correspondence.

24Expert-led and network businesses

CHIO CHIO

Ilnaz · Express hair salon network

Company

A federal express hair salon chain growing through company-owned and partner locations.

Challenge

Compare locations by economics, utilization and service quality as the network scales.

Solution: A shared branch metrics model, location launch and operating standards, quality control and regular variance reviews.
Impact: The management team receives comparable network data and spreads effective practices between locations faster.

25Expert-led and network businesses

AnderSon

Lolita · Family café network

Company

A family café network combining restaurants, events, delivery and product manufacturing.

Challenge

Compare locations by economics and service quality while preserving shared network standards.

Solution: P&L by location, operating standards, quality control, menu engineering and regular manager meetings.
Impact: The management team receives a consolidated network view and responds faster to sales, cost and service variances.

26Expert-led and network businesses

Baza Geroev

Klim · Active entertainment and events center

Company

A center running active programs, celebrations and corporate events for children and adults.

Challenge

Manage inquiries, bookings, venue utilization and event quality.

Solution: CRM from inquiry to event, utilization calendar, package economics and team preparation checklists.
Impact: Sales and operations work within one system, while utilization and event quality become more transparent.